Tlacolula de Matamoros is a municipality recognized for its social and commercial dynamics; its ethnic and historical diversity matches with the variety of natural inhabitants. It is not boast that in the Nahuatl voice «Tlacolula» is understood as «place of abundance». However, the rocks that surround the plain of the municipality do not enjoy the fertility of the valleys, because they are the result of the volcanic activity of millenia.

That was the case of La Loma de Santa Anna, a rocky territory that until the Mexican Revolution had not been given any other use than to hide a treasure stolen from the army’s diligence. Just at that time Jorge Chagoya Llaguno, the main producer of the region and owner of the Loma de Santa Anna, was enlisted with a group of elevators and it was not known more about him. In 1920, Ernesto Chagoya Llaguno, son of Jorge Chagoya, recovered the scree of la Loma de Santa Anna, not

to bury a hidden treasure, but to work them with the el maguey. This task that seemed impossible paid off thanks to the curiosity of Ernesto who traveled to Puebla, Michoacán and Guerrero in order to find some cultivation technique that would allow, not only to reforest La Loma de Santa Anna but to implement a technology for the constant reproduction of the maguey.